SCALE THESIS LOGO PACK  (v1)
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Which file do I use?
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Website, email signature, decks, docs ... 01-SVG/scale-thesis-horizontal-color-on-light.svg
Dark backgrounds, video, dark slides ..... 01-SVG/scale-thesis-horizontal-color-on-dark.svg
Square spaces (signage, merch, covers) ... 01-SVG/scale-thesis-stacked-*.svg
LinkedIn / social profile picture ........ 05-Social/profile-picture-800x800.png
LinkedIn company or personal banner ...... 05-Social/linkedin-banner-1584x396.png
Link previews (Open Graph) ............... 05-Social/og-image-1200x630.png
Printer, signwriter, merch supplier ...... 03-PDF/ (vector, scales to any size)
Word, PowerPoint, Canva, Google Docs ..... 02-PNG/ (transparent backgrounds)
Browser tab, phone home screen ........... 04-Favicon-and-App-Icons/

Folders
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01-SVG     Vector masters. Text is converted to outlines, so no font install is needed.
02-PNG     Transparent PNGs. Lockups at 500/1000/2000/4000px wide, emblem at 256-2048px tall.
03-PDF     Vector PDFs of every master, for print.
04-Favicon-and-App-Icons
           favicon.ico (16/32/48), favicon.svg, apple-touch-icon.png (180),
           android-chrome-192/512.png, site.webmanifest, and rounded app icons
           (dark navy and white) from 16px to 1024px.
05-Social  Open Graph image, LinkedIn banner, profile picture.

Variants
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color-on-light   Gradient emblem + ink wordmark. The default.
color-on-dark    Gradient emblem + white wordmark.
mono-ink         One colour (ink) for single-colour print, stamps, embossing.
mono-white       One colour (white) for photos, video and brand-blue backgrounds.

Colour
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Logo gradient   #0A6EF2 -> #14CBFF   (emblem only)
Fold shadow     #0A4FCB -> #051F5C
Highlighter     #3DB8F5              (website buttons and accents)
Deep Navy       #0A1120              (logo backgrounds, app icons)
Ink             #0D1014              (wordmark on light)
Ivory           #F4F5F1              (website background)

Type
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"Scale"  Geist Bold
"Thesis" Geist Bold Italic
Tracking -2.5%. Geist is free (SIL Open Font License): https://vercel.com/font

Rules
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Clear space: at least x on every side, where x = height of the emblem's top bar.
Minimum size: lockup 24px tall on screen / 25mm wide in print; emblem 16px / 6mm.
Don't stretch, rotate, recolour the gradient, add shadows or glows, or retype the wordmark.
